Los Angeles The Silicon Valley of Beauty Startups

When anyone hears “Los Angeles,” most people think of Hollywood and sunny weather. Indeed, what most people have not realized yet is that LA is to the beauty industry what Silicon Valley is to the world of high technology and innovation.

Now, anyone looking to start a business in a city with a thriving business economy would most likely consider cities like New York or Washington DC. But a beauty startup isn’t just any kind of business. And in this article, we will be sharing a quick overview of how LA (aka the new global capital in the world of beauty) has become the best and most conducive location for new small-business owners in beauty.

Breaking News: Los Angeles has grown miles beyond being just the city with the Hollywood sign and a metropolitan hall of fame for the entertainment industry. The city is now a huge community of brilliant intellectuals and avante-garde creators who all possess as much individuality and uniqueness as the next person. The entire city actively (and in most cases, adeptly) exists in today’s age of the internet, utilizing social media to connect with the world and enable the world to connect with their ideas.

LA also currently boasts an immensely diverse ethnic population, including African-Americans, Latinos, Middle Easterners, and Asians (including the Korean, Thai, and Filipino communities). Thus, the city has evolved into a center of comfortable living and self-expression for all, regardless of ethnicity.

Now, we have counted 2 things: an advanced creativity hotspot and an epicenter of ethnic diversity. 3 things if you add that LA has amazing weather. All of the above are key qualities that have made the city exceedingly attractive for both beauty startups and established beauty brands. Every beauty brand is looking to put out the next big and best innovations in the industry. Every beauty brand is looking to create more inclusive brand images—and direct access to a diverse community of people from different ethnicities largely aids that.

Every beauty brand would love to reach for the celebrity market and tap into the influence that these stars possess over the general public. And where else would you find celebrities living in droves than a city with sunny skies and sea breeze? In addition, the desire to look and feel more youthful undeniably exists both in and out of Hollywood. Hence, when one situates their beauty brand right in the home of the stars, it increases the brand’s potential for celebrity patronage and highly influential collaborations. Then, of course, if you get to make someone like Kim Kardashian, J-Lo, or George Clooney a happy customer of your brand, millions of people are surely going to be interested in what you have to offer.

Are you spotting the trends yet?

Another great plus that you will notice when you join the beauty startup ecosystem in LA is that everyone values organic growth. Not just the initial influx of patronage that a good paid ad or two will offer, but sustainable success built on a foundation of game-changing beauty innovations as well as consistent efforts to keep doing better and keep doing more. There is indeed a wealth of business knowledge to be gained within this community, and you will discover what the real verticals of the beauty industry are.

More than just the beauty brands and startups, another sect of the beauty business ecosystem in Los Angeles that has distinguished itself is its venture capitalists and investors. Normally, Los Angeles has a long list of angel investors. There are always people with thick wallets looking for the next big thing in beauty to invest their money in. You simply have to be audacious and outstanding enough to win their attention, and then their financial backing.

To sum it all up, LA offers beauty startups a goldmine of opportunities, from innovation, celebrity promotions, titanium-solid networks, and, of course, real capital funding. Therefore, yes, we do believe Los Angeles is the Silicon Valley of the Beauty Industry. What do you think?

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