The Next Billion Dollar Brands in Beauty!
In a billion-dollar industry as enormous as that of beauty (worth a staggering $511 as of 2021), it’s a no-brainer that there are beauty brands and businesses that are also worth billions. We all know the L'Oréals, the Kylie Cosmetics, and the Fentys. But more than just these household names, there are several other brands with 10-figure valuations. More and more brands are also exhibiting the potential to join this elite class of mega businesses in beauty.
From their game-changing products to fantastic business models, we know the next billion-dollar enterprises in beauty when we see them. So following a thorough assessment of every variable involved, the 9 beauty brands in this post are the select few that we believe will achieve billion-dollar valuations in the nearest future.
Organic beauty brands are all the rave right now. But imagine a brand that ups the ante by sourcing its product ingredients right from the countries where these raw materials are originally from? You can tell a brand has billion-dollar potential by the things they do differently!
Ozohu Adoh, founder of Epara Skincare, combined her outstanding degrees in Business, career in Finance, passion and personal experiences with Authentic Skincare, and Ingredients sourced from her roots to create this luxury skincare brand powered by African botanicals. Epara Skincare offers 10 all-natural products and the ultimate self-pampering experience, developed by and for women of color.
2. ROSEN Skincare.
Branded as the next generation of breakout care, ROSEN Skincare is helping people tackle the number one skin concern on the planet. The founder of ROSEN Skincare, Jamika Martin, decided to formulate her product line after years of dealing with difficult skin and a lackluster selection of solutions. Today, she is the owner of this clean beauty brand made specifically for people with acne-prone skin.
ROSEN Skincare’s focused approach to beauty is a pure genius business model with an endless target market to boot. For a brand that went from Jamika’s college dorm at UCLA to shelves in Ulta Beauty, ROSEN Skincare could very well be the next billion-dollar name in beauty.
3. Luna Magic.
Luna Magic is an indie beauty and lifestyle brand founded by Mabel and Shaira Frías. By combining their passions for beauty and lifestyle, the Frías sisters created a vibrant, colorful brand that celebrates their mutual love for their multicultural heritage, Latin culture, and music. Their line of beauty products features rich, vivid colors, premium quality products, and a Latina vibe that is fresh in the industry.
The effervescent sisters, on an episode of the business show, Shark Tank, were able to impress the “sharks” and secure a $250,000 investment deal from Barbara Corcoran. Luna Magic set themselves apart by bringing a new identity to beauty, and today, the brand continues to make huge waves in the industry.
4. My Topicals.
Many beauty brands advocate science-backed solutions, but how many also advocate mental health? Co-founders of Topicals, Olamide Olowe and Claudia Teng, were able to identify the interconnectedness of mental health and skin conditions. The Gen Z pair have worked to come out with skincare products, ingredients, and herbals that have been scientifically proven via third-party clinical studies to achieve both the physical and mental health results that a large demographic of people with skin concerns today desire.
Today, Topicals is a new and strong player in the billion-dollar skincare market. The brand’s mission is to replicate the inclusivity that Fenty created in makeup in the skincare industry too.
5. Kazmaleje.
Pronounced “cosmology”, Kazmaleje is a brand that creates lifestyle amplifying tools and accessories that empower and encourage everyone to pamper and groom themselves with love, care, and style. LaToya Stirrup, co-owner of the brand, is another entrepreneur who has applied a focused approach to offering beauty solutions.
At its root, Kazmaleje was designed as a hair comb brand to provide women with curly, textured hair with a tool that helps them detangle their locks without pain or breaking combs. The business is now offering a larger suite of products still related to this end, and we believe that it is one of the brands in beauty that is well on its way to billion-dollar status.
6. SK+N/MUSE.
In July 2022, Ezinne Iroanya, the founder of skin and body care brand, SK+NMUSE, won the $20,000 Cantu Elevate Grant. In total, she has successfully secured $150,000 in grants from a robust list of investors and VCs for her brand which she started in 2019 with just $300 from her personal savings.
SK+N/MUSE is a premium skin and body care brand that actively champions clean, inclusive, and sustainable beauty. By creating unique products that provide long-lasting, culturally authentic, and high-end experiences, Ezinne has been able to build an impressive brand that will likely be one of the next billion-dollar brands in beauty.
7. Beneath Your Mask.
Dana R. Jackson designed this beauty rejuvenation line to help others restore, repair, and reverse all and any damage to their skin, body, and hair caused by environmental hazards, health challenges, stress, and so on.
Inspired by a personal healing journey, Beneath Your Mask provides cosmetics that are both luxurious and revitalizing in nature. Products such as the bestselling Whipped Skin Soufflé offer targeted healing for people just like Dana looking to recall their natural health and glow after experiences that caused them to lose it.
8. Rif Care.
Women understand women’s struggles best. Thus, only women can truly curate the best solutions to these struggles. Rif was created by its co-founders, Val Emanuel and Rebecca Marie Caputo, to provide women with reliable, holistic, and earth-friendly period and feminine health products.
Rif Care products offer safe solutions to key feminine struggles such as period inclusivity, maternity needs, discomfort during intimacy, and much more. With every product, the brand also includes the guarantee of reduced carbon emissions because every product is plant-based and every ingredient is responsibly sourced.
9. Oui the People.
Award-winning beauty brand, Oui the People, is not just redefining beauty standards but also reforming the standards that have been built around beauty products. The brand’s philosophy is remarkable: “No perfecting, flawless, or anti-aging claims. Just [redacted] good products that make you feel great in your own skin.”
According to Oui the People, beauty should never fit into one box. So instead, the brand creates products that provide the best nourishment while encouraging more widespread self-acceptance. For a brand that began with a game-changing razor made for women, they have certainly been setting themselves apart right from the start.
You Can Be the Next Billion-Dollar Brand in Beauty!
The global beauty and personal care markets have been forecast to hit an astounding value of $716.6 billion by the year 2025! This means that more spaces would have opened for more billion-dollar brands and yours could just be one of them.
Future billion-dollar beauty enterprises will always need adequate funding to start off on the right foot. At Beauty Boss Club, we equip you with all the right knowledge and tools so that you can skip the heartaches of being an entrepreneur and secure swift and sure means to becoming the next billion-dollar brand in beauty!
Our Long Pitch Deck Template is the perfect key to engaging investors, making the best pitches, and getting them excited enough about your business idea to be willing to invest! Purchase it now, download your template, and start on your billion-dollar beauty brand journey today!