THE RISE OF ENTREPRENEUR INFLUENCERS.

The rise of social media in the past decade has led to the emergence of a new breed of influencers: entrepreneur influencers. The ubiquitous presence and popularity of social media platforms such as Twitter, Facebook, and Instagram have empowered business entrepreneurs to take greater control over their marketing and brand narratives.

How has this more direct approach helped entrepreneur influencers grow their businesses and brands?

Let’s take a look.

GOING SOCIAL, GOING DIRECT

Earlier, business entrepreneurs had to rely on traditional news outlets for media coverage they had no control over. This process often led press outlets to regard startup founders with skepticism which resulted in limited coverage.

In contrast, the emergence of social media marketing has allowed entrepreneurs to take charge and post their ideas and insights on social media channels directly. They no longer need to depend on the media to improve their public presence. All they need to get good publicity is a smartphone, a social media account, and a bag of innovative ideas.

Entrepreneur influencers can now leverage the power of social media to promote their business and connect directly with their customers. They can also use social media platforms to network and connect with investors and grow their businesses further.

Social media also allows entrepreneur influencers to discover and hire employees. This obviates the need for traditional recruitment agencies or channels.

By going direct on social media, entrepreneur influencers do not have to resort to using celebrities or niche-related social media influencers to promote their brands. This helps them save a lot of money that they can instead pump into their businesses’ growth and development. It also saves them the effort of chasing and hunting down celebs and influencers.

Notable entrepreneur influencers include Addison Rea of Item Beauty, Jackie Aina of FORVR Mood. Desi Perkins of Dexzi Skin, Natalie Ellis of BossBabe, Sophia Amoruso of Business Class (formerly Nasty Gal), Miki Agrawal of THINX, Tushy, and WILD, and Sharmadean Reid of The Stack World. These boss women are paving the way for change in the business world by embracing their identities and cleverly capitalizing on social media.

A FOCUS ON AUTHENTIC CONTENT

Entrepreneur influencers don’t just post business news and updates on their work. They also often share insights, success strategies, and secrets.

This helps them connect with other entrepreneurs and like-minded business partners or investors who share similar interests and philosophies.

Many entrepreneur influencers also post photos and videos of their behind-the-scenes work, their successes, and failures. This helps customers understand their working style and business model.

It also allows customers to get an idea of the effort and hard work entrepreneurs put into their businesses. This makes entrepreneur influencers appear more credible and authentic.

Entrepreneur influencers also tend to share their personal lives on social media, nuggets from their day-to-day lives, self-care habits, hobbies, families, pets, and more. This makes them come across as relatable, regular people. This level of authenticity adds to their credibility and trust factor.

Authentic content encourages customers to buy their products and become enthusiastic brand advocates. Their social media accounts also attract new employees whose interests and values align with those of the entrepreneur influencer they follow.

Some entrepreneur influencers also talk about and support other brands, including those of their competitors. This expression of solidarity encourages business growth for them and others, making it a win-win situation for everyone involved.

FINAL WORD

Today, entrepreneur influencers are present in all kinds of industries. So, no matter which industry you belong to, you can easily build your business and brand online with simple social media and productivity tools and an authentic online presence.

Our productivity tools will help you plan your day, social media content, and anything else that needs planning. This will help you stay organized and focus on growing your business and personal brand faster. Shop them on our website and make way for change!